Choose a direction.
Compare every version.

Each concept is preserved here, so you can revisit earlier ideas while we develop the next direction together.

Montserrat and new photography

The approved Version 3 direction, refreshed with Montserrat titles and Kim’s new store, team, product and warehouse photography.

NEW

A calmer, brand-guideline-ready direction that preserves Version 2’s depth with clearer pathways, brand status and stockists.

NEW

A darker, bolder concept inspired by the International Foods store, with deeper supplier, brand and stockist content.

The original cream, green and purple concept focused on family ownership, local roots and human warmth.