← All versionsVERSION 02 · OUR STORY

OUR STORY

FAMILY BUILT.
GLOBALLY CURIOUS.

What began as a family side venture in 2005 has grown into a New Zealand importing, wholesale, retail and online business built around international products, trusted relationships and local customers.

Steve Sartin beside the International Foods truck
Steve and Leigh Sartin

FROM TEACHERS TO IMPORTERS

THE PEOPLE BEHIND THE PRODUCTS.

Steve and Leigh Sartin were teachers looking for more freedom and time with their two daughters when they began International Foods. Their curiosity about American treats became the foundation for a family-run company that still puts people first.

Over more than two decades, they have built relationships with suppliers, manufacturers and New Zealand customers while developing specialist knowledge across American confectionery, snacks, beverages, Mexican grocery and emerging international products.

Today, International Foods connects global sourcing with hands-on local operations, wholesale customers, direct retail and ecommerce.

International Foods importing products

Importing

International sourcing experience and connected US and New Zealand logistics developed over more than 20 years.

International Foods warehouse operations

Warehousing

Hands-on local storage and supply operations supporting the movement of products to customers.

International grocery sales and distribution

Sales

Relationships across wholesale, retail, independent and digital channels, shaped by local market knowledge.

Direct retail and ecommerce insight

Consumer insight

Direct retail and ecommerce contact provides a view of what shoppers request, discover and return to buy.

OUR PURPOSE

BUILDING BRANDS, NOT SIMPLY IMPORTING PRODUCTS.

Building international brands in New Zealand
Helping products find a place in New Zealand

Our goal is to help distinctive international products find a genuine place in New Zealand. That means looking beyond a single shipment and thinking about the product story, the right customers, the retail context and what will support sustainable local demand.

International Foods aims to be the gateway for American and international brands that value an agile, relationship-led New Zealand partner.

Our mission

Help exciting international products find a genuine home in New Zealand through practical market knowledge and committed local partnership.

Our approach

Stay curious, communicate directly, solve problems and treat suppliers, customers and team members as long-term partners.

Our difference

Family ownership, entrepreneurial energy, direct consumer insight and personal attention for selected brands.

MEET YOUR NEW ZEALAND TEAM

GOOD BUSINESS
STARTS WITH PEOPLE.

Contact Steve & Leigh →